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ThinkingLab

Cloud Architecture

Cloud Architecture & Consulting

Cloud platforms make it easy to start and easy to accumulate cost, complexity, and risk. Good cloud architecture balances security, resilience, performance, and economics against what the business really needs.

Sean Mehrabi reviewing a layered cloud infrastructure diagram.

Overview

We design new cloud platforms, review existing ones, and plan migrations across Azure, AWS, and Google Cloud — without bias toward a single vendor.

Who it's for

  • Startups choosing a cloud foundation
  • Companies with rising or unpredictable cloud bills
  • Organizations migrating from on-premises systems
  • Teams preparing for security reviews or enterprise customers

Capabilities

  • Cloud platform selection
  • Reference and target architectures
  • Landing zones and account structure
  • Security, identity, and network design
  • High availability and disaster recovery
  • Cloud migration planning
  • Cost review and optimization
  • Serverless and container architectures

Approach

How we work

  1. 01

    Understand workloads

    Map applications, data, traffic, compliance needs, and team skills.

  2. 02

    Design

    Produce a target architecture with explicit trade-offs on cost, resilience, and complexity.

  3. 03

    Plan the path

    Sequence the work so risk is reduced early and value arrives incrementally.

  4. 04

    Support delivery

    Guide implementation, review infrastructure as code, and validate the result.

Things to consider

Cost is architecture

Cloud spend is determined largely by design decisions. We treat cost as a first-class requirement.

Avoiding over-engineering

Not every system needs multi-region redundancy or Kubernetes. The right design matches actual risk and scale.

Questions

Common questions

What is included in an architecture review?

An architecture review examines how the platform is structured against security, resilience, performance, and cost. It covers workloads, identity, networking, availability, and whether the design matches actual scale and risk. You receive the trade-offs in plain language and a short list of changes worth making first.

How do you choose between Azure, AWS, and Google Cloud?

Choose the cloud that fits the workloads, existing systems, team skills, compliance needs, and commercial terms. We design and review platforms on Azure, AWS, and Google Cloud without favouring a vendor. The reason for the choice should be written down, including what it would take to change later.

What is a landing zone, and when do you need one?

A landing zone is the account structure, identity, networking, and security baseline that new workloads are deployed into. Define one when more than one team or environment will share the cloud, or when a security review or enterprise customer is approaching. A small product can start with a simpler baseline and extend it as the platform grows.

How should cloud cost be managed?

Treat cloud cost as an architecture requirement, because design choices largely set the bill. A cost review looks at how workloads are sized, where spend concentrates, and which decisions are driving it. The aim is spend you can explain, matched to the resilience and performance the business actually needs.

How the pieces connect

The platform the system runs on.

Related work

Detailed client case studies are published only with client approval.

Next step

Ready to talk about cloud architecture?

Tell us about the problem, the stage you're at, and what's at stake. We'll respond with an honest view of how we can help.